Advertising Law & Consumer Protection
The rise of digital and social media is creating an increased demand for proper knowledge of advertising regulations. KNP LAW’s advertising law attorneys provide a thorough strategy for establishing, protecting, and growing our clients’ unique brand, communication campaigns, and advertisements. We provide a full scope of expertise in your matters to comply with all the advertising law provisions.
An important corollary to advertising law in Hungary is consumer protection law. A problematic approach by a company in the first area can often lead to problems in the second. Having a team that understands both areas allows our clients to have seamless support that ensures that what our clients do on the front-end will not have undesirable consequences later.
Kornelia Nagy-Koppany, LL.M.
Founder, Managing Partner
Client First Approach
We provide solutions for current and anticipated problems through mutual collaboration between our team and yours. We solve and alleviate the legal obstacle.
Our team consists of attorneys trained in several countries, including the United States, Germany, and France.
We are a firm built on cooperation and collaboration not only with our client’s – but internally within our firm.
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Advertising Law & Consumer Protection
Our attorneys regularly advise on all issues relating to the creation, production and dissemination of all kinds of advertising, marketing, and promotion material across all media. This includes traditional media such as television, radio and other printed material, which still have a significant following in the Hungarian market. We regularly advise clients on the development and ongoing running of social media pages on Facebook, Instagram, and LinkedIn to ensure all material which are posted are compliant with current and upcoming legislation. Our team has experience addressing issues generated by interactive technology and consumer-generated content, and our expertise allows us to help clients adapt and succeed in a world of rapid change. We cover all legal aspects of social media activities, television, radio, in addition to print advertising.
Within advertising law, we also provide advice on sweepstakes. There are many things to keep in mind, such as when the obligation to report is required, the details of the prize draw, and the handling of participant data. We must not forget the privacy statements and the publishing requirement of specific rules. We assist on deciding whether Hungarian laws govern games organized on social media pages and to build up a legally acceptable strategy to organize a sweepstakes.
Consumer protection is a field of law which is an achievement of the modern age. As there are more and more products and services, companies must provide acceptable amounts of information and compliance with the EU and national consumer protective rules. Our team knows how to keep companies in the regulatory horizon and navigate the difficult choices. For this reason, we revise and observe all documents and other materials of the companies to avoid a potential consumer protection claim. Our goal is to ensure our clients the same ethical and transparent activity in the same way our firm does.
KNP LAW assists in creating an acceptable consumer-friendly practice and policy for consumer-facing companies. In general, legislation in this area tends to favor the consumer, and companies or other entities have a difficult uphill battle when arguing consumer protection claims of any nature. As a result, we build on our experience in consumer protection and related litigation to prepare company policies and strategy to ensure no such claims will arise.