NEW PUBLICATION AVAILABLE: CHAMBERS & PARTNERS PHARMACEUTICAL ADVERTISING 2024  

KNP LAW's Laszlo Lencs, Laura Horanyi-Koszegi, Orsolya Szabo, and Eszter Kerekes contributed to the Hungarian chapter of the Pharmaceutical Advertising 2024 Global Practice Guide. The guide includes legal information regarding the following topics:

• Pharmaceutical Advertising’s Regulatory Framework
• Scope of Advertising and General Principles
• Advertising of Unauthorised Medicines or Unauthorised Indications
• Advertising Pharmaceuticals to the General Public
• Advertising to Healthcare Professionals
• Vetting Requirements and Internal Verification Compliance
• Advertising of Medicinal Products on the Internet and Through Digital and Electronic Platforms Including Social Media
• Pharmaceutical Advertising: Inducement/Anti-bribery
• Gifts, Hospitality, Congresses and Related Payments
• Pharmaceutical Companies: Transparency
• Pharmaceutical Advertising: Enforcement
• Veterinary Medicines

The practice guide also covers the Trends and Developments of the Hungarian Pharmaceutical Advertising scene, including the Amendment of the Drug Economy Act and the Extended Competencies of the Hungarian Competition Authority.

Please use the following link to access the Hungarian chapter online: https://practiceguides.chambers.com/practice-guides/pharmaceutical-advertising-2024/hungary